Marketing Communications
Marketing Communications
The pandemic tool a toll on live, in-person events. Events in the education space were also affected. At Wiley, Adam participated in the first online RN Student Day as part of the Connecticut League of Nursing conference.
Adam participated in this event on behalf of Sacred Heart University. The in-person event once yielded a large number of leads for online programs. By engaging with participants, starting conversations and developing a dynamic virtual booth, Adam was able to collect more leads that was thought possible. Engaging participants in a virtual event takes persistence, creativity and patience. Adam demonstrated these virtues, which made the event a success for the business.