Adam Swiatek
Marketing Communications
Cruising through the Country with the Sound Waves Concert Series

Creating a Concert Series

To bring the cruise experience to new cruisers across America, Adam created a proposal for Sound Waves, a unique concert series.

Cruising through the Country with the Sound Waves Concert Series

Cruising through the Country with the Sound Waves Concert Series

The premise of the event was to showcase the brands of Carnival Corporation in a new way through music. The promotional event would have had space for activations and a brand VR experience. Since the ROI was not a great as hoped after creating a pro forma and doing the additional analysis, the company did not move forward with these plans.