Marketing Communications
Marketing Communications
On behalf of all brands in North America, Adam arranged and coordinated all travel trade marketing and events. Adam served as the primary point of contact for integrated travel trade efforts. Specifically, Adam also coordinated the appearance and promotion of cruise brands at large tradeshows including CLIA Cruise360 and Travel Weekly CruiseWorld. Since 80% of Guests spoke with a travel advisor sometime during their consideration process, Carnival Corporation spent extra time in supporting and educating advisors.
At Cruise360 events, Adam partnered with the sales teams of cruise brands to create hosted meals, training sessions and tradeshow events. Adam was the primary Carnival Corporation contact for CLIA. Adam arranged all aspects of the company's display and involvement. At Cruise360, the 50x50 booth display became an epicenter of activity with food and drink and cruise giveaways.
Each Fall in Ft. Lauderdale, Adam led the organization and coordination of the company’s presence at CruiseWorld. Travel advisors at CruiseWorld had the opportunity to learn about cruise brands through exclusive trainings. Carnival Corporation sponsored one day of the three day event, giving travel advisors ample time to learn about the company’s cruise brands.
At the ASTA Global Convention, Carnvial Corporation reached new audiences -- including travel advisors who might not have already been selling cruise. The company participated in this show each year as a way to reiterate the commitment to travel advisors in the sales process. During the event, travel advisors were presented with special and exclusive promotions - just for them, and just for attending the Global Convention. Adam was responsible for all aspects of planning the Carnival Corporation presence at the tradeshow.