Adam Swiatek
Marketing Communications
Build a Disney Family and Capture Data

Stick Figure Maker

Disney Guests love showing their #DisneySide. To collect additional data about Guests and encourage registrations, a website called the Stick Figure Maker was created for Disney Parks.

Build a Disney Family and Capture Data

Build a Disney Family and Capture Data

Guests had the opportunity to provide a little more information about their family in exchange for a mailed decal. For this tactic, Adam worked with business partners on the data architecture and analytics related to Stick Figure Maker performance and registrations. This program was almost an instant hit with Guests who wanted to share their favorite vacation destination.