Provide some Data, Get Free Vacation Planning Information

Communications inside the DVD mailer were personalized and customized based on information and guest data. The materials were personalized to better align with the guest's family make-up. Key attractions were promoted based on guidance and data. Adam was the analytics and technical contact for the data related to the Vacation Planning DVD. Adam partnered with the program management team, Yellow Shoes and external vendors for this project. The DVD was a strong source of leads for Disney vacations.