Kentucky Derby Sponsorship

During the Opening Night of the Kentucky Derby, Carnival Corporation hosted a suite focused on cruises to Alaska. This activation was in support of a larger strategy to increase demand to the Alaska region. The Kentucky Derby suite engaged potential cruisers and encouraged them to consider Alaska for their summer vacation. Many guests invited to the suite included a more affluent target market. As part of the sponsorship, Carnival Corporation awarded a music teacher with a special Award for the Arts.