Increased Capacity in Alaska

In 2018, Alaska was set to have its biggest cruise season ever. New mega cruise ships were entering the market, sailing from both Seattle and Vancouver. Carnival Corporation, the largest cruise operator in Alaska, needed to discover ways to generate more demand for the extra supply. Adam worked with marketing teams across all Carnival Corporation North America brands to create strategies and tactics that inspired cruise travel to Alaska. Plussed up strategies included increased advertising, live event activations and articles written for selected travel publications. The goal of the initiative was to position Carnival’s brands as the best way to see Alaska. The year 2018 was a critical year. After 30 years away, the Cunard brand would be sailing to Alaska again in 2019.