Marketing Communications
Marketing Communications
While students were sheltering at home during the height of the pandemic, online education was a popular activity. However, as the world started to open in Summer 2021, students were eager to get out and go on vacation.
At Wiley, Adam proposed the idea that the beauty of online education is that you can learn from anywhere. These vacation-inspired ads show students going to school while they are traveling. The campaign launched in Fall 2021, and so far there has been additional interest in online education at Sacred Heart University.