Marketing Communications
Marketing Communications
In 2018, Carnival Corporation launched its first ever cross-brand rewards program. The program, known as Ocean Rewards, allows Guests to shop in a gated online marketplace for goods they are already buying. Their purchases allow them to earn Ocean Rewards Points, which are matched dollar for dollar in the form of a cruise gift card.
Adam worked with the Ocean Rewards team to determine the best format for the Ocean Rewards program. He also conducted surveys and focus group with actual guests onboard cruise ships, soliciting their feedback. That feedback was used to inform marketing plans and strategies.