Marketing Communications
A New Tool to Communicate with 125k Shipboard Crew Members & Shoreside Employees

Internal Podcast

In Spring 2019, Carnival Corporation was looking for a new way to engage with its shipboard Crew Members and shoreside employees.

A New Tool to Communicate with 125k Shipboard Crew Members & Shoreside Employees

A New Tool to Communicate with 125k Shipboard Crew Members & Shoreside Employees

Since the nature of workplace environment differed for each person, Adam led the way to introduce a company-wide podcast. The podcast was a tool used to deliver consistent key messages to all levels of the organization. The intent was to inspire the work and commitment needed to exceed guest expectations and achieve outstanding business results. Adam was the lead producer of the podcast. He also led its marketing, communication and integration among the 9 cruise brands.

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