Marketing Communications
Marketing Communications
Adam led the strategy and operation of TV & Film promotions and sweepstakes.
In 2016, Carnival Corporation launched three new TV shows, filmed onboard ships around the world. Adam coordinated marketing and promotional campaigns for these new programs. For Good Spirits, Adam partnered with the FYI network, part of A+E, to give away a Princess Cruise for two. The promotion and giveaway was advertised on the FYI and A+E websites. Carnival Corporation's cruise brands also included this publicity in their Guest emails and communications. Data collected from the Good Spirits giveaway was shared with all cruise brands for further communication and outreach marketing.
The finale of The New Celebrity Apprentice was filmed on the Ruby Princess in 2016. In addition to the episode filmed onboard with Carnival Corporation CEO Arnold Donald, Guests had the opportunity to participate. Through an online Guest contest, Guests were able to enter a sweepstakes and select their favorite celebrity. Data collected from the sweepstakes was used to give away several weekly prizes, including the grand prize -- "Cruise for Life." The "Cruise for Life" awarded one stateroom (2 Guests) on a voyage every year. Adam managed the placements and relationship with NBC to create the online promotion and giveaway.
To aid in reaching multicultural markets, Carnival Corporation was a sponsor of the STEVE show for the last several years. Adam managed the relationship with the STEVE show. Adam worked with producers to ensure that Carnival Corporation's brands were well represented during the show and during the giveaway. Carnival Corporation's sponsorship was also promoted on all of Steve's social media channels. Following “Steve's Hundreds,” the selected Guests were awarded a cruise for 2 on a Carnival Corporation ship. Following the taping of the show, Adam managed the guest experience and relationship. Adam booked the cruise on behalf of the guest and ensured that Crew Members treated them like VIPs.
In December 2017, Adam assisted the Cunard North America PR and marketing teams with the premiere of The Greatest Showman on Queen Mary 2. The movie premiered for the Cast and invited guests while the ship was docked in New York City. This was the first time a movie premiere took place on a cruise ship. Adam was part of the planning team responsible for escorting executives from Carnival Corporation on the red carpet. Adam collaborated with operations, PR and FOX to ensure a successful event.