https://www.adamswiatek.com/home daily 0.75 2017-02-02 https://www.adamswiatek.com/portfolio daily 1.0 2026-10-05 https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635269798842-S7OUHNFGCE0X8Q2PK3JY/image-asset.png Portfolio - Marketing & Communications Integrator for All Cruise Brands Adam and CMOs discussed the latest developments and strategy to increase demand across all lines. Key efficiencies were discovered in areas like media buying, digital strategy, film shoot planning and event production. Since the company functioned as a house of brands, these conversations at a leadership level provided a forum for brands to collaborate more deeply. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635289637028-YSBFFJRA3VENIKVDSN61/Screen%2BShot%2B2021-10-25%2Bat%2B12.26.42%2BAM.jpg Portfolio - Direct Mail during Wave Season During Wave season (December-March) 2019, Carnival Corporation was after "new to cruise" Guests, enticing them to try a cruise for the first time or sail with a Carnival Corporation brand for the first time. Adam coordinated the creation, design and promotion of this direct mail campaign. This was the first of its kind cross-brand piece for Carnival Corporation. It was mailed to 5M American Express Card Members, who were not yet a Guest. The offer had a high conversion rate and redemption of enclosed promotional offer. The offer was so successful, the Company was planning on offering a similar offer during Wave season 2020. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635210818093-CB0PQRU7URMC3AILMDRM/main.jpg Portfolio - A New WLCL.com One of the largest challenges for Carnival Corporation is marketing contemporary and luxury in one piece or on one site. In 2018, Adam and team led an effort to create brand stories or personas. From those personas, the umbrella brand was created. The new umbrella WLCL gives Guests and travel advisors a place to discover everything that Carnival Corporation has to offer. The new brand resonated more with consumers, since they were able to decipher the umbrella brand and the differentiated cruise line offerings. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635134284750-K9D9F5XQL7GRVGAHSIBY/image.jpg Portfolio - Creating Ocean Rewards Adam worked with the Ocean Rewards team to determine the best format for the Ocean Rewards program. He also conducted surveys and focus group with actual guests onboard cruise ships, soliciting their feedback. That feedback was used to inform marketing plans and strategies. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635136899616-5X76FS54DDT2C257HDCK/image-asset.png Portfolio - Landing Page All the media and marketing activities for the Caribbean is Open promotion directed Guests and travel advisors to visit the Caribbean is Open website. On this site, Guests could find real time information about destinations and their cruise departures. The site also featured recent photography of the Caribbean islands. This site was later transitioned to be called Caribbean for Everyone - a destination site where anyone can learn about the Caribbean. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635263143385-9KU64N8PEQGV4DFPLKR5/image-asset.png Portfolio - Introducing the OceanMedallion to the Travel Trade Adam supported a PR agency and served as the editor of a 16 page insert publication. The 16 page insert was included in major travel trade publications as the OceanMedallion technology was being rolled out across the Princess Cruises fleet. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635211035762-6FG4EVYSMN3FJ7H7QY4B/main.jpg Portfolio - Cruise Lines International Association (CLIA) Cruise360 At Cruise360 events, Adam partnered with the sales teams of cruise brands to create hosted meals, training sessions and tradeshow events. Adam was the primary Carnival Corporation contact for CLIA. Adam arranged all aspects of the company's display and involvement. At Cruise360, the 50x50 booth display became an epicenter of activity with food and drink and cruise giveaways. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635292517364-82C5Y5DC6MNU8HEC11NW/illo-portrait-head.jpg Portfolio - Carnival Corporation Grew Impressions and Conversions Among All Segments Special attention was paid to the Black and Latinx populations with strategic advertising, media placements and sponsorships. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635214969057-2NGH8PAOFMG59EJ29EWT/main.jpg Portfolio - Cruising through the Country with the Sound Waves Concert Series The premise of the event was to showcase the brands of Carnival Corporation in a new way through music. The promotional event would have had space for activations and a brand VR experience. Since the ROI was not a great as hoped after creating a pro forma and doing the additional analysis, the company did not move forward with these plans. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635263506446-YIXDAFGTDLI01QZ3Z6D7/main.jpg Portfolio - Carnival Corporation Leadership Conference in Orlando The Conference celebrates the company's achievements and cultivates leaders of the Company. Adam was a co-planner for the conference in 2018. His roles included the production and run of show. One of his primary focuses was a segment featuring a Guest family from each cruise line. The company brought them to Orlando from all around the world to share why Carnival Corporation cruise brands are the best vacation for them. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635217262612-4NDBPLM0LLARJFVSNOL3/image-asset.jpeg Portfolio - Closing Bell During this media moment, CEO Arnold Donald shared brief details about the company's performance and commitment to growing the cruise industry. Adam led and coordinated all aspects of the Company's appearance at the NYSE. The event also included banners and promotion throughout the financial district. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635264851948-ZMTYVGFV0GO3KDSJM43D/image-asset.jpeg Portfolio - Supporting the Arts at the Derby During the Opening Night of the Kentucky Derby, Carnival Corporation hosted a suite focused on cruises to Alaska. This activation was in support of a larger strategy to increase demand to the Alaska region. The Kentucky Derby suite engaged potential cruisers and encouraged them to consider Alaska for their summer vacation. Many guests invited to the suite included a more affluent target market. As part of the sponsorship, Carnival Corporation awarded a music teacher with a special Award for the Arts. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635288104232-6W1UXSY0A1XWNN28Y7YA/image-asset.jpeg Portfolio - Generating Demand to Meet the Supply in The Great Land In 2018, Alaska was set to have its biggest cruise season ever. New mega cruise ships were entering the market, sailing from both Seattle and Vancouver. Carnival Corporation, the largest cruise operator in Alaska, needed to discover ways to generate more demand for the extra supply. Adam worked with marketing teams across all Carnival Corporation North America brands to create strategies and tactics that inspired cruise travel to Alaska. Plussed up strategies included increased advertising, live event activations and articles written for selected travel publications. The goal of the initiative was to position Carnival’s brands as the best way to see Alaska. The year 2018 was a critical year. After 30 years away, the Cunard brand would be sailing to Alaska again in 2019. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635268920526-D3CR30VSZTMM6EA9CTAN/image-asset.jpeg Portfolio - Lights, Camera, Cruise Adam’s expertise is in writing scripts and planning the shots with the onboard operations. Adam excels at creating relationships with the Crew Members onboard and keeping them informed during planning and filming. While filming onboard, Adam is always to take into consideration guests who are enjoying their cruise vacation. Shoots in which Adam served as the production coordinator were used in OceanMedallion marketing videos and Princess Cruises TV spots. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635211585696-O1B13CK7MJAY6NHBKF78/image-asset.jpeg Portfolio - Build a Disney Family and Capture Data Guests had the opportunity to provide a little more information about their family in exchange for a mailed decal. For this tactic, Adam worked with business partners on the data architecture and analytics related to Stick Figure Maker performance and registrations. This program was almost an instant hit with Guests who wanted to share their favorite vacation destination. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635289841309-VO84696AIEB6AGCTD6J4/image-asset.jpeg Portfolio - A Hub for Recommendations and Feedback To assist with great recommendations during the vacation planning process, a Ratings & Reviews site was established for Walt Disney World. The concept was to curate and share relevant reviews about locations at Walt Disney World. This new feedback and promotional tool was used to collect additional guest data. This was one of the first projects at Disney Parks to use the new Disney Account, the registration system used by most Disney sites today. Data from this website was integrated back into CMR systems. Adam assisted with the integration efforts of data from the new registration process. He also helped to architect the database for the reviews data. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635211847579-XRBL8AOKQA2LBFAG8ZZI/image-asset.jpeg Portfolio - Provide some Data, Get Free Vacation Planning Information Communications inside the DVD mailer were personalized and customized based on information and guest data. The materials were personalized to better align with the guest's family make-up. Key attractions were promoted based on guidance and data. Adam was the analytics and technical contact for the data related to the Vacation Planning DVD. Adam partnered with the program management team, Yellow Shoes and external vendors for this project. The DVD was a strong source of leads for Disney vacations. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635212058167-55CP8LIKRPMZSWI3YX10/image-asset.jpeg Portfolio - An Enchanted Forest, Just Steps Away For this project, Adam was responsible for the data generated from the website, as well as contacts to guests about the New Fantasyland launch. Data collected from this project was used to send guests additional promotions and information about Disney vacations. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635287782398-DX349ZQ5JM65WVQZXBMT/image-asset.png Portfolio - A Little Data for a Free Map Adam worked with business partners and the maps vendor to ensure that data was flowing to CRM systems. Following the capture of the data, Adam followed the leads through downstream campaigns. Additional communications and streams were created to further engage map requestors. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635212370449-U798ATLX3APEMRH731HJ/image-asset.jpeg Portfolio - Save for a Disney Vacation At Disney, Adam was a technical project manager for data integration and email communications for the Disney Vacation Account project. Together with his team, email communications were developed to target consumers and encourage saving. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635210234053-IA9H797N1TVL7HBWSNDX/image-asset.png Portfolio - Mixing Education with Pleasure At Wiley, Adam proposed the idea that the beauty of online education is that you can learn from anywhere. These vacation-inspired ads show students going to school while they are traveling. The campaign launched in Fall 2021, and so far there has been additional interest in online education at Sacred Heart University. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635271054124-Y32F1P4FC1H0PJFM2XML/image-asset.png Portfolio - CT League of Nursing RN Student Day Adam participated in this event on behalf of Sacred Heart University. The in-person event once yielded a large number of leads for online programs. By engaging with participants, starting conversations and developing a dynamic virtual booth, Adam was able to collect more leads that was thought possible. Engaging participants in a virtual event takes persistence, creativity and patience. Adam demonstrated these virtues, which made the event a success for the business. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635213983782-Q3XY233B5M2HVMQ1410U/image-asset.png Portfolio - Integrated Marketing Communications Framework To guide the work creating the OceanMedallion, Adam created the Integrated Marketing Communications Framework. The framework and corresponding documents helped teams to understand their swim lanes and further build areas where the OceanMedallion would activate in the marketplace. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635219009056-OPKWB92TWJAL0QPKRLPC/image-asset.png Portfolio - Good Spirits In 2016, Carnival Corporation launched three new TV shows, filmed onboard ships around the world. Adam coordinated marketing and promotional campaigns for these new programs. For Good Spirits, Adam partnered with the FYI network, part of A+E, to give away a Princess Cruise for two. The promotion and giveaway was advertised on the FYI and A+E websites. Carnival Corporation's cruise brands also included this publicity in their Guest emails and communications. Data collected from the Good Spirits giveaway was shared with all cruise brands for further communication and outreach marketing. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719232144413-658QR53LYL2ZJB2ULPLO/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1635270237553-GJCQQ64R5NLX6GTRNU2G/image-asset.png Portfolio - A New Tool to Communicate with 125k Shipboard Crew Members & Shoreside Employees Since the nature of workplace environment differed for each person, Adam led the way to introduce a company-wide podcast. The podcast was a tool used to deliver consistent key messages to all levels of the organization. The intent was to inspire the work and commitment needed to exceed guest expectations and achieve outstanding business results. Adam was the lead producer of the podcast. He also led its marketing, communication and integration among the 9 cruise brands. https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719236257969-PM01JR9S14VUGBVYAQ8F/40Under40web.png Portfolio - 40Under40web.png https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719236354514-D4J7UY5QI8JROATX5A6R/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719236406442-LYJQQWYMSB86Q1RBHTAH/IMG_3453.JPG Portfolio - IMG_3453.JPG https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719236433755-REO7BHND907MB9KEMOXT/Internsweb.png Portfolio - Internsweb.png https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719233400030-APH32H9R6LT72V2R60XH/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/1719237754119-M1SEA4PLU030PUQTPRBP/adspeaking.PNG Portfolio - adspeaking.PNG https://www.adamswiatek.com/achievements daily 0.75 2024-06-24 https://www.adamswiatek.com/about daily 0.75 2024-06-24 https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/f9327227-ce61-4e86-9565-056c04280d4e/anniversary1.jfif About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adamswiatek.com/contact daily 0.75 2024-06-24 https://www.adamswiatek.com/kudos daily 0.75 2021-10-27 https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/24fc0d0c-bebc-4c27-ae8d-c9f994f3969e/Following+an+Onboard+Filmshoot+%281%29.png Kudos https://images.squarespace-cdn.com/content/v1/5d75474b502d9129be0c6ebd/c54db585-194b-4a4f-9fea-2dc40fc5f053/IMG_3124.JPG Kudos